Get NPD right,
every single time!
The vast majority of new products launched into the UK market fail within just 12 months - largely as a result of the deeply flawed NPD processes that helped bring the product to life in the first place.
If you're looking to improve your chances of success and truly find product-market fit, it's probably time to rethink the old "hit and hope" strategy.
You don't have to rely on luck to get NPD right. You just have to ask the right people, the right questions. Who better to help you create the ultimate product, than those you're building it for!
