Co-creation - data-driven NPD.

The fastest way to find product-market fit

Get NPD right,
every single time!

The vast majority of new products launched into the UK market fail within just 12 months - largely as a result of the deeply flawed NPD processes that helped bring the product to life in the first place.

If you're looking to improve your chances of success and truly find product-market fit, it's probably time to rethink the old "hit and hope" strategy.

You don't have to rely on luck to get NPD right. You just have to ask the right people, the right questions. Who better to help you create the ultimate product, than those you're building it for!

Get NPD right,
every single time!

Get NPD right, every single time!

The vast majority of new products launched into the UK market fail within just 12 months - largely as a result of the deeply flawed NPD processes that helped bring the product to life in the first place.

If you're looking to improve your chances of success and truly find product-market fit, it's probably time to rethink the old "hit and hope" strategy.

You don't have to rely on luck to get NPD right. You just have to ask the right people, the right questions. Who better to help you create the ultimate product, than those you're building it for!

Crowd source your NPD...

Collaborate with your ideal target audience to create a truly unique, data-driven process.

Crowd source your NPD...

Collaborate with your ideal target audience to create a truly unique, data-driven process.

"Developing new products around actual consumer wants and needs is guaranteed to help you find product-market fit faster than throwing unvalidated concepts at the wall - hoping something will stick."

"Developing new products around actual consumer wants and needs is guaranteed to help you find product-market fit faster than throwing unvalidated concepts at the wall - hoping something will stick."

Dr. Derek Connor

Director & Lead data scientist

From startups to challengers to market leading brands...

We support all brands and categories.
Before, during and after launch.

We support all brands and categories. Before, during and after launch.

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