Using traditional sampling methodologies, targeting is typically heavily restricted or non-existent – making it difficult to ensure you’re reaching the right consumers with your product sample.
Data-driven sampling reaches the right consumers, every time…
FMCG brands can select their ideal target audience, no matter how specific, ensuring that every person who receives a product matches one of the brands specific criteria, or is statistically likely to enjoy that particular product and brand. This hyper-targeting strategy goes far beyond basic demographics, leveraging consumers behavioural, attitudinal and lifestyle attributes as more accurate indicators of a products suitability for a consumer.
Naturally this aids the effectiveness of the sampling, reduces waste and ensures that the FMCG brand has the highest chance of achieving the optimum outcome – whether it’s winning a new, loyal customer, gaining a trusted recommendation or collecting priceless data insights.