A smarter, safer way
to grow your brand.
Data-driven, in-home sampling.
Hyper-targeting
Select your ideal audience from our nationwide community of everyday influence. Better targeting means less waste and better results.
Data-driven growth
Choose campaign objectives that help execute, analyse and optimise your growth strategy. Align multiple objectives to maximise value of return.
Flexibility & scale
Create fully customisable brand experiences that deliver memorable, educational product trials, at scale – all in the comfort & safety of consumers’ homes.
Measurable results
Measure impact and return with full campaign performance reporting, as standard. Get a 360° view of product performance with bespoke data insights.
Your objective. Our Mission.
Sampling has changed, forever!
Our platform utilises modern data and technology innovations to help clever, modern brands directly combat the current global climate and get more from sampling.
A BIG change in behaviour requires a BIG change in strategy...
See how data-driven sampling stacks up.
Data-driven sampling focuses on delivering lower volumes of more engaging, higher quality experiences – in the comfort and safety of home. The cost per sample is typically higher than the more traditional methods but each sample is hyper-targeted – producing low/no waste, full accountability and a stream of high value, measurable returns. All data-driven sampling activities come with full campaign and product performance reporting – built in, as standard.
E-comm sampling focuses on distributing product samples in existing Ecommerce shipments. Typically this format offers high volume distribution of loosely targeted, lower quality experiences. E-comm distributions are most often facilitated through cross-promotion and partnerships – offering a safe way to deliver an in-home product trial, at a lower cost. Although the cost per sample is less than that of data-driven sampling, the targeting capabilities with E-comm are very limited, and as a result the waste is much higher. If you’re looking to bolster physical in-home reach with additional product trials, E-comm is a great option to help control the cost – albeit without the accountability or any built-in performance reporting mechanics.
Much like other forms of mass drop sampling, on-street focuses on distributing as many product samples as possible, at the lowest cost. There are several inherent drawbacks of this old fashioned industry standard. The targeting efficiency is extremely low, which combined with a high repeat sample rate creates an alarming level of activity wastage. There’s also little or no accountability or measurable return from this, now very unsafe and perhaps irresponsible method of product sampling.
Win loyal new customers from hyper-targeted, educational brand experiences – delivered in the comfort & safety of home.
Use authentic crowd promotion to drive word-of-mouth and trusted influence – all at speed, scale and a fraction of the cost.
Build consumer trust with real social proof – utilising various formats of genuine user-generated content across all your channels.
Partner with like-minded organisations to bolster your campaign – inserting extra samples into popular Ecommerce shipments.
Gather priceless business intelligence that evolves your understanding, fast tracks development and fuels the growth of your brand.
Analyse and optimise consumer satisfaction and demand, before you launch – helping you get NPD right the first time, every time!
Win loyal new customers from hyper-targeted, educational brand experiences – delivered in the comfort & safety of home.
Use authentic crowd promotion to drive word-of-mouth and trusted influence – all at speed, scale and a fraction of the cost.
Build consumer trust with real social proof – utilising various formats of genuine user-generated content across all your channels.
Partner with like-minded organisations to bolster your campaign – inserting extra samples into popular Ecommerce shipments.
Gather priceless business intelligence that evolves your understanding, fast tracks development and fuels the growth of your brand.
Analyse and optimise consumer satisfaction and demand, before you launch – helping you get NPD right the first time, every time!
